For Swedish furniture brand, Hem’s first US Showroom, they desired a new kind of retail plus event space. In collaboration with Madera, Hem commissioned
Endemic Architecture to create a site-specific installation in the courtyard
space of the new showroom located in Downtown Los Angeles. Confetti Courtyard is a vibrant
installation that reimagines the space as layers of
architecture, furniture, urban landscape, partying, and social activity.
Hem is widely known for partnering with
innovative designers on bespoke products for the
home and workspace. Confetti
Courtyard, painted directly on the surfaces of the space’s floor and walls
celebrates the immersive and collaborative nature of Hem’s new West Coast
headquarters through the layering of colorful graphic shapes that take cues from the Memphis aeshetic. Distributed
throughout the courtyard as though they are oversized pieces of confetti, they
create a loose organization with discrete spaces that cues visitors to move and interact
in particular, nuanced ways. The
super-sized confetti graphics wrap up the walls and fold down onto the floors,
implying rooms within the courtyard that sponsor social interactions, encourage
active mingling, accommodate varied methods of display for future programming,
and frame the courtyard as an immersive, colorful environment. Confetti Courtyard sets a uniquely
animated backdrop for ongoing programming, activation, and display.
Confetti Courtyard (Built) was initiated by THIS
X THAT and Hem, designed by Endemic Architecture. Plant selection by PlantProjectsLA. Rainbow Glass by Debbie Bean. Aerial photography by David Salpeter. Images 5, 6, 11, 12 courtesy of THISxTHAT, images 7 and 13 courtesy of Lauren Moore.
Copyright, Endemic Architecture 2024